For APIDA Heritage Month at Colorado State University, I developed a full suite of marketing collateral around the theme 'Stories Through Art.' I conceptualized the visual direction from the ground up, creating digital and print assets that celebrated the APIDA community and drove engagement around the month's events. I made sure the design was culturally thoughtful, audience-focused, and aligned with the university's brand standards. This project is a strong example of how I approach creative concept development starting with the audience and building outward from there.