Bachata Nights

For this project, I designed the poster, handbill, and Instagram square for Bachata Nights, a dance event hosted by CSU's Black/African American Cultural Center and El Centro. I wanted the visual identity to capture the warmth and passion of the dance itself, so I built the concept around dancing silhouettes set against a bold, flame-like color palette. I developed the concept, typography, and layout from scratch, then adapted that single visual direction across three formats, a full poster, a handbill, and a social square, each scaled and cropped to hold up on its own while staying recognizably part of the same campaign.