For this project, I designed the official New Years card for the Printing Industries Association. This was a great opportunity to bring some warmth and personality to the PIA brand while still maintaining the professional standards the organization is known for. I developed the concept, layout, and visual direction from scratch, making sure the card felt celebratory and on-brand at the same time. Working within the print industry, I was especially conscious of how the piece would translate to a physical, printed format, so every design decision was made with production quality in mind. It is a project that I think reflects my ability to balance creative expression with institutional brand consistency.